And finally, Twitter decides to add the much requested “Edit Tweet” button.

Ever since I can remember, people have been requesting Twitter for the editing tweet option. It does sound good at first, especially for the fat-fingered mistakes and when autocorrect goes haywire and changes regards to retards.

But the major concern has also been around the spread of misinformation if tweets were altered after being widely shared. In favour of Twitter though, they will be adding some safeguards around it.

For one, they are starting this feature out presently only for Twitter employees and will then slowly roll it out to Twitter Blue subscribers. Only after that would it roll out to all the users.

Secondly, changes can only be made 30 minutes after the original tweet was sent and edited tweets will be labelled. On clicking the label, one would be able to see the history of the edited tweet.

It is a good filter to have – ability to correct one’s mistake on the internet. But I am still not 100% convinced this is the best way to do it.

Just consider a below average Twitter user (of which there are millions) who is easily convinced by anything they read online. Do we really think they will pay any heed to whether a tweet is edited and take the effort to find out what content was changed?

It would be interesting to see how this decision from Twitter pans out.

Read the full announcement on Twitter’s Blog.

social commerce 2015

With the eCommerce market value to reach $6.7 Trillion by 2020, lot many eye-balls have been turning in the direction for quite sometime now. With the Indian eCommerce market alone to be valued at $20 Billion at the end of 2015 ($2 Trillion globally), the stakes are high as never before.

The dynamics of Social Commerce (eCommerce and Social Media) are ever changing. Some of the trends of 2014 would be carried over to 2015 whereas some have been archived due to their saturation.

Following is my presentation and a short write-up on it from my session at KMM College of Management Studies, as part of their “National Seminar on Emerging Trends in eCommerce”.

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digital age infinity

We have always heard there’s nothing called a free lunch. And neither is there anything infinite in the real world. Maybe except the universe and stupidity, as Einstein mentioned.

But lets look at the term infinity from a marketing perspective. You never see a theater playing infinite number of movies; or a beverage shop with infinite bottles (though I know of people who dream of it); or a bakery with infinite supply of cakes. Infinity term does not exist in marketing.15% increase in sales, tripling the work force, hall capacity of 550 – Its always about a fixed number.

Or is it?Continue reading

evernote linkedin card scanning camera pic

Letters have been replaced by eMails. Resumes are now sent in PDF rather than print and bills can be paid online rather than in hard cash.

The past few decades have seen a rather generous decrease in the usage of paper, and all for the right reasons, thanks to technology. One of the many things that it missed out on, was visiting cards.

Not anymore.

Evernote, the ever so useful mobile app, has now also transformed to a business card scanning app, in integration with LinkedIn. With LinkedIn’s 300 Million users and Evernote’s 75 Million, they have taken off the partnership to newer dimensions.

evernote linkedin card scanning camera pic

Evernote can now scan the visiting card and store all the contact information from it, with link to current LinkedIn profile, photo, plus section for adding notes and such. Though this doesn’t altogether eliminate the usage of business cards, it sure does help in storage of the data better and searchable for future reference.Continue reading

HAPPY MINION

The Social Unsocial Experiment is over and boy do I have lot many things to share.

The Social Unsocial Experiment pIC

The past 21 days without Facebook have been bliss. Except the first day, when I had this urge of logging into FB, the feeling died down soon.

And that’s when all the good things started happening. Directly or indirectly. Maybe or may not be due to the “experiment”, following things happened for the good –Continue reading