We are yet again at the brink of another melodramatic Election Season. Politicians and political parties have started off with their “Marketing Campaigns”. Budgets are overflowing, strategies are being changed each passing minute and there’s lots of competition analysis. But, who is the target audience?

Now, if you tell me that “everyone” is the target audience, I’ll be most glad to give out a sarcastic smile. That’s because it isn’t.

Why you ask? Because both the politicians and the political parties very well know that a good number of us (and by us I mean the youth) will not be voting.

So, if you are one among the lot who has decided that you wouldn’t be voting, please have the patience to read through this post.Continue reading