if you dont vote you cant complain

We are yet again at the brink of another melodramatic Election Season. Politicians and political parties have started off with their “Marketing Campaigns”. Budgets are overflowing, strategies are being changed each passing minute and there’s lots of competition analysis. But, who is the target audience?

Now, if you tell me that “everyone” is the target audience, I’ll be most glad to give out a sarcastic smile. That’s because it isn’t.

Why you ask? Because both the politicians and the political parties very well know that a good number of us (and by us I mean the youth) will not be voting.

So, if you are one among the lot who has decided that you wouldn’t be voting, please have the patience to read through this post.Continue reading

Disclaimer: I have been active IEEE volunteer for the past 6 years – 3 years as a student and presently as a professional member. Currently, also an Executive Committee member of IEEE Kerala Section, IEEE Kochi Subsection and IEEE Kerala Young Professionals.

So, this obviously means I am not “anti-IEEE”. The following blog post is written based on my observations. It has nothing to do with whether I am an IEEE volunteer or not. Just the fact that being an active volunteer when I saw this, it did disturb me.

A man’s got to say what a man’s got to say.

IEEE is a not-for-profit organization. Even the footer of its website specifies that. It carries out various educational, technological and humanitarian activities around the globe, which is exactly the reason I have been an ardent volunteer in it all these years. And yes, it has helped me grow professionally too.Continue reading

HAPPY MINION

The Social Unsocial Experiment is over and boy do I have lot many things to share.

The Social Unsocial Experiment pIC

The past 21 days without Facebook have been bliss. Except the first day, when I had this urge of logging into FB, the feeling died down soon.

And that’s when all the good things started happening. Directly or indirectly. Maybe or may not be due to the “experiment”, following things happened for the good –Continue reading

social_business

 

Running a Content Marketing firm, one of the major issues I face is convincing the clients on why they should develop their business as a “Social Business” and the advantages from it. For those who smirk at this question, yes I smirk too. But convincing the clients on the What and Why of this detail isn’t as easy as it would seem.

So what exactly is Social Business? Ans – Any business that involves the understanding of how your customers or stakeholders connect to and understand your business, and how you mould your business strategy based on their interests, can be defined as Social Business.

 

social_businessContinue reading

entrepreneurship

Addressing a gathering about Entrepreneurship has always been a touchy point for me. Neither am I a successful entrepreneur (yet), nor a very experienced one. Still, whenever am invited by the student community to take a session on Entrepreneurship, I am always glad to share my bit of experience, my failures, my mistakes. Because as far as I have learned, you only get inspired from winning stories. You need failures to learn stuff.

I was recently invited to KMEA College of Engineering to take a session on Women Entrepreneurship as part of their IEEE WIE activity inauguration. I gave the topic a good thought and actually decided to let go of the “women” portion. No bias to anyone meant. But if you ask me, men, women, dolphins, aliens…. no matter who gets into entrepreneurship, the issues and hardships faced are the same.

I’d say Mothers are the best entrepreneurs. They multitask things perfectly like all entrepreneurs do and take the biggest of calculated risks – bringing up a child! So, women finding it more difficult to be entrepreneurs, I don’t agree to that statement.

Following is my presentation from the hour long session I took at the college – on myths and facts of entrepreneurship. I really hope I did justice.

 

Myths about entrepreneurship : 

  • Entrepreneurs are born. Not made – totally disagree. Its all attitude and hard work. Not just inborn talent.
  • College dropouts make better entrepreneurs – not always. Though it has to be agreed that college dropouts give it their all as they have nothing to go back to if they fail.
  • Idea + Prototype = Start a Company – you need market analysis, building a great team, marketing and a million other factors.
  • Its easy money – never is!
  • I need to be a techie – not all entrepreneurs are techies. Identify if you’re a techie (who does the work), manager (who can get the work done) or entrepreneur (who has the vision to build the product/service into something scalable).
  • I must invent something new – was Google the first search engine? Was Facebook the first Social Network? It’s all about doing the thing right, keeping in mind the users.
  • Entrepreneurs are gamblers – they are risk takers, yes. But only calculated risks, not blind ones.
  • You are your own boss – nope. You’re actually at the bottom of the food chain. Clients, Customers, Vendors, Landlord, even the freaking Income Tax department is your boss!
  • Unlimited vacation – pffft!
  • My best friend is my co-founder – never mix friendship and business. You’ll be screwed. And at times, screwed Big Time.

 

Facts about entrepreneurship :

  • Your first idea will be wrong
  • Your friends and family won’t understand what you do
  • You’ll be broke at times
  • Don’t build your company only on one vertical
  • CXO posts don’t matter a S#!t. You’ll be the freaking delivery boy!
  • Customers/clients will irritate you
  • Your personal life will suffer
  • You’ll work 100 hours a week (or maybe even more)
  • There will be no one to congratulate you
  • Finding a good team/staff will always be a challenge
  • Negativity will be showered upon you

And, the focal point of entrepreneurship – Only YOU are responsible. Whether you succeed or you fail. Only you are responsible.