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Social Media Day Kochi - #SMdaykochi

With Social Media Day being celebrated all over the world on 30 June, Kochi decided not to lag back on the celebrations. And it was held in grand style too!

WinningWayz, a Digital Marketing Startup took the initiative to conduct #SMDayKochi this year. I too was invited as an Agency Participant. The moment I reached there, loved the venue – Open Air Auditorium. Decided to live blog the event, especially since I heard lot many people who wanted to attend, couldn’t.

Following is transcript of the Live Blogging for the event. Special thanks to my good mate Bibin for the above seen design and his Dongle for net connectivity šŸ˜€Continue reading

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digital age infinity

We have always heard there’s nothing called a free lunch. And neither is there anything infiniteĀ in the real world. Maybe except the universe and stupidity, as Einstein mentioned.

But lets look at the term infinity from a marketing perspective. You never see a theater playing infinite number of movies; or a beverage shop with infinite bottles (though I know of people who dream of it); or a bakery with infinite supply of cakes. Infinity term does not exist in marketing.15% increase in sales, tripling the work force, hall capacity of 550 –Ā Its always about a fixed number.

Or is it?Continue reading

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you 2.0 - personal branding

In the present day world where peer-to-peer competition is nothing short of being cut-throat, it means a lot to stand out. Building a personal brand is not just about having presence on Social Media Channels. Its about how you influence others.

A personal brand is similar to a “Company Brand”. You need to be associated on an emotional level. More than just a name, you have to become an icon!Continue reading

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marketers can learn from waiters

A couple of days ago, I was out with my friends for coffee. The ambiance was great and we set off chatting up about everything and anything. The waiter came up to take our order. While some of us ordered our lot soon, there were still confusions among some of us as to which was the better option on the menu. The waiter coolly listened to what each person was trying to order. After a minute, he took the liberty of explaining the differences between each drink and even suggested to the guys what they might like based on their preferences.Continue reading

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The market is definitely global now. In order to communicate, you cannot just reach out to the majority – you have to reach out to everyone.

Creation of multilingual content is on the rise now, especially due to the presence of a global marketplace. 58% of Forbes 500 companies have multilingual websites catering to the global audience they hold so dear. In order to develop an international content marketing strategy it is compulsory to have content in regional and local languages in order to engage users on a deeper level.

 


multilingual-content-marketing

English is the second language for most of the internet audience, though its the most widely used language online (Chinese is expected to overtake English as the number one language online in 2015). Continue reading