Well, I’ll be frank with you from the start. It wasn’t exactly the first page. Or any page if I am to be true to myself. It was all a result of a prank which no one cared to verify about. And it ‘might’ have had become news too even before people would have cared to find the truth behind it.

It all started with a few of my friends – @rameezhere, @dubliyublog and @fuzzhead045 trying to get #OccupyUniCal to trend, to proclaim our open frustration towards our University. I too joined in the fun and came out with all sorts of jokes about the University (most of which were actually true!). For example the case when a guy passed the exam without even appearing for it and another guy passing the exam when he copied from his friend’s paper and both of them had different electives! All the stories, if jotted down, would be worth a novel!

So then, coming back to the ‘almost’ TOI story of #OccupyUniCal. Here’s how the events turned out over the past couple of days.

22 March 2012 – 11:50PM I sent out the following pic, supporting #OccupyUniCal

23 March 2012 – Full Day Me and most of my active friends on twitter sent out hilarious tweets supporting the hash-tag #OccupyUniCal

23 March 2012 – 11:30PM With an “evil grin” on my face and a prank in mind, I upload a photoshop’d pic, with the tweet –

“Looks like #OccupyUniCalDID Trend for a while!! Kewl!! Anybody noticed??”

24 March 2012 – 6PM By this time most of my active friends on Twitter had either Retweeted or atleast seen the above pic.

24 March 2012 – 7:31PM A correspondent from TOI tweets me and my friend @dubliyublog saying –

“I’m reporter of Times of India. Want to do story on unical. Reply asap. 944xxxxxxx”.

Needless to say I was ROFL and LMAO!! Since I lost my net connection at that exact time, I was not able to reply back to him.

24 March 2012 – Around 10:30PM I text messaged the correspondent apologizing for the delay in response from my side. He tells me he would call me the next day and get the story from me. Soon enough, I reply to his mail explaining to him the whole situation as just a prank with the concept of the prank actually meant as an initiation to actually encourage more people to tweet about it. I also ask him whether he would be able to make any news out of the first pic (The pic on top).

25 March 2012 – 5:29PM Not hearing anything from the correspondent (whom I sincerely presume was out for a sensational and not sensible news), I post the following tweet with the given pic-

The Story of how  trended in a single day with just about 40-50 tweets!!

BANG!!

Then began a chain reaction of @Replies on Twitter to all my friends :D. Couple of them see the lighter side, couple of them do not. But hey, all’s well that ends well! At least for me things turned out to be pretty good! I got more clicks on my Tweet than I have ever had and a TOI reporter even contacted me for the news! Sheesh! What more could I ask for? 😀

But all the same, this ‘experiment’ did teach me an important factor about the Social Audience- in the rush through to consume information, many people fail to check, or at least think about the genuineness of the news they read. People are so interested reading things they “want-to-read”, that at times they even stop thinking for themselves! How else can you explain to me that people believed a hash-tag trended with just 90-100 tweets by 7-8 users?

Well, I am no one to judge anyone. I intended my prank to actually be a prank and nothing else. But finally it turned out to be more of a kind of Social Experiment.

Drawing Board

Everyone would agree if I say the web is basically about consumption. Every second we are online, we consume. Be it photos on FB, tweets, blog posts or likewise, whole of the online audience are consumers. And after we consume the data, only the ones that leave an impression on our mind, we share. These materials that we share form a major part of our online/virtual personality. Just as in real life we are what we do, similarly in the virtual world, we are what we share. Or create!

Though all of us are consumers, similarly, all of us are curators too. Every comment that we post, though it may not have an individual value as such, seen on the larger perspective, is also a new content. Curated content, that is.

And that’s exactly what am treading into. With 24 hours not being sufficient enough nowadays for anyone, whenever a new idea is to be thought of, the first thought that comes to everyone’s mind is “Google Search”. Instead of spending at least half an hour to think out something original, after 5 minutes of so called “intense brainstorming”, we turn to the mercy of Google. Marketing Strategists see an idea/campaign some other company thousands of miles away might have done and then ‘curate’ the idea to suit their needs. Of course, that also is innovation and that too needs creativity, but in the longer run the whole meaning of the word creativity is compromised.

In the field of creative marketing (and I personally focus on Social Media Marketing), people who are successful are either idea creators or very good idea curators. And to be frank, both the types of people are needed.

All entrepreneurs start off as idea creators. Sadly, somewhere down the path most of them transform to idea curators. Maybe it’s because they run out of juice. Or maybe the risk-taking-X-factor decreases. Whatever be the reason, it’s unfortunate.

As I was searching Google for the image of a drawing board to post on our page, I felt guilty for thinking in the terms of an idea curator. That’s not how I would like to conceive myself. Idea creation is the adrenaline I thrive on. And I sure do hope it doesn’t run out anytime in the coming century!!

P.S.  But at times am still tempted to curate ideas :D

Q: Where did Superman, Batman and Spiderman go to on Teacher’s day?

A: Rajnikanth’s home.

Well, there’s no doubt as to credibility of this sentence, mainly because everyone who is someone has heard of Rajnikanth and his “Superpowers”. So it shouldn’t come as a surprise when desimartini.com, a portal for Bollywood news, released a microsite in a bid to honour Rajnikanth’s 61st birthday, that can be opened only when it is NOT connected to the internet!

Yup. You heard me right. Fans can view different interesting stuffs about the larger-than-life figure on this site and they needn’t even be connected to the internet. When you go to the link of the site, it welcomes you with a note asking you to switch off your net connection to enter the website.

Rajnikanth's website doesn't need internet

After that is done, you are congratulated for your actions that have earned yourself the “right” to enter the website!

rajnikanth's website doesnt need internet

Now that sounds so Rajnikanth!

The inner page is divided into three sections- The Man, The Star and The Legend, each bringing about different trivia, facts and jokes about the Style Mannan.

Rajnikanth's website doesnt need internet

And Rajni power doesn’t end there. The site literally runs on “Rajni Power”, as is shown by the following screenshot taken when the page loads. Now that’s what I call “Rock n Load”!

rajnikanth's website doesnt need internet

In the meantime, if you plan to cheat the site by connecting to the net, up comes a Aiyyo message, requesting you to switch of your net to continue browsing.

rajnikanth's website doesnt need internet

The concept of the site is based on a complex algorithm running in the back-end that keeps an eye on the propagation of data/information packets between two terminals. ‘Magic’ kicks in soon as the broadband speed is down to zero, which is the basic premise on which the concept has been constructed.

Rocket scientists may say its just a flash based site which cache’s all the content on initial download of the site and then plays from the local browser. But well, for a layman its still Uber Cool. And anyways it’s the idea that matters. At times it’s the simplest ideas that make the maximum impact!

Gurbaksh Singh, creative director, Webchutney, says, “Desimartini came to us with a clear mandate to do something extraordinary to increase outreach and visibility. Initially, we followed protocol and began exploring ideas in the social, mobile and digital space including augmented reality, but soon realised that nothing competed with the might of Rajini’s on-screen and real-life persona. It had to be a simple concept that will baffle users to the point of disbelief, and then a miracle will occur to induce gasps of ‘OMG!’, in keeping with Rajini’s original signature style. We knew we were on to something big as soon as we cracked the idea to create a website that will run purely on ‘Rajini Power’. (as on AFaqs)

When it comes to Rajni, nobody questions the technicalities. And last time I heard, Larry Page and Mark Zuckerberg were at Rajni’s doorstep, pleading to save their websites from doom!

With all the hype and chaos revolving around SOPA, I thought I should at least spend some time to venture deep into the roots of SOPA and get a clearer picture about it.

And that’s when the fun began!

I opened Chrome and Google searched for SOPA. First result was from Google news, which I respectfully avoided (I needed to start from the definition of SOPA and not on what some US Senator said about it). The second and third entries were from Wikipedia, which, thanks to every single person I follow on twitter, I came to know has blacked out its site, protesting against SOPA.

And then the fourth result – sopa.org. BINGO! I found it! Hoping to find answers to my not so innumerable questions, I entered the site. Mission statement, vision, objectives…. Good. Though the design of the website looked worse than my experiments with HTML, I thought at least they had all the answers well sorted. So, I went to the “About SOPA” page and….. Was confused! Soybean Processors Association of India!!! Are you kidding me? Is Wikipedia holding a blackout against THIS? Soybeans! Don’t get me wrong, but I never knew soybeans were so loved by the US Congress that they even wanted to get a bill passed in its name!

SOPA Google Result

Still confused and having immense respect for soybeans, I again Google searched. This time for “SOPA Blackout”. And was luckily directed to the correct web pages. Phew!

I don’t mean to prove any point here but I guess sopa.com should have taken SEO a bit more seriously. But all my thoughts go to the webmaster of sopa.org, who is going to get a massive heart attack when he reviews his Google Analytics next!

And if anyone has any doubts, Yes, I did find out exactly what the “original” SOPA meant. At the same time, also increasing my knowledge about soybeans.

      No, I haven’t gone nuts! Its true. Facebook actually CAN help you with your job search. All you need to know is “how”.

During the last few years we have heard many stories of how people have got fired by using Facebook. Ranging from status updates about how much you loathe your boss to posting pictures of you getting drunk at last Saturday’s office party, people have been shown the door of their office for various reasons. So how can Facebook be used as a” Job-Searcher” rather than a “Job-Destroyer”? Here are a few points you should keep in mind.

Smart Status Updates
Well, all of us post status updates now and then. Then why not use it for something useful! Update your status with your current situation and what kind of a job you’re looking for. You’ll be amazed at the number of people who might actually respond. Friends, family, colleagues and even long time acquaintances are all there to help you. All you need is ask. Its human nature to help and you’ll be delighted at the responses you get. But also remember that you stay in the forefront of their mind by continuously reminding them about you else they’ll forget about the whole stuff. Keep updating about the latest on your job hunt journey.

Professional Networking
Everyone expects to get contacted professionally via Twitter or LinkedIn. Though Facebook is not considered a professional network platform, there is no hard and fast rule that you cant use it for the same. You can assume that most of your colleagues and potential recruiters will be on Facebook. Try to see if you have a common friend who can get you introduced to them. Contacting them via Facebook will surely make you stand out from the usual Twitter-LinkedIn crowd. But be careful when using this tactic. Tread carefully and it’ll work. Else you might be asking for trouble.

Join And Get Active In Groups
Just like in real life, groups hold an important place in our social life too. Facebook groups are just like any other groups you can find.  A place to post and discuss about a particular topic of interest, industry or incident. You can add value to the group by joining in and starting discussions that will get others involved. After a number of healthy discussions you can send them a friend’s request and they are likely to accept since they more or less know you or are acquainted. The objective here is to network with and get noticed by others in the industry which could eventually lead to you being considered for a job even before it is posted.

Facebook Marketplace
In Facebook marketplace you will be able to search for local job listings. You can now either apply or contact the person behind the posting for more information. Facebook’s marketplace may not be as complete as other marketplaces but they can benefit you as there is likely to be less competition for any roles posted there.

Posting Ads Of Yourself
It may sound as madness but its worth giving a try if you are crazy and creative enough. And is sure to turn some heads around! If you are ready to spend money on your search, you can post an ad telling where you would like to work. You can pick the demographics of the audience you want to target and set your daily budget. The more specific you can make it, the better. These ads are likely to render some interest n yourself and may or may not lead to your dream job but its certainly another way to reach out.

Finally, the answer to whether you can use Facebook to land a job. Well, lets just say its still in the backyard when compared to LinkedIn, but sure is worth a try. Anyways you spend a lot of time in Facebook so why not utilize it for something useful. Another tool in your kit is not going to hurt!

Have more points to add to these? Feel free to comment.

Other articles in this series include-

  1. How  To Effectively Use Social Media To Land A Job
  2. How to Optimize your LinkedIn Profile for Job Search
  3. How Optimizing Twitter Profile Can Help You Land A Job