Why The Plateau of Mediocrity Kills a Startup

Failures don’t kill a startup. Mediocrity does.

In this era of startup boom, majority of the startups have been entangled in the web of mediocrity. They neither fail, nor do they grow beyond a certain level. While failure delivers a definitive result and success is a state which lacks any definition, growth is the only positive option that remains.

For a startup to remain active, one either needs a slanted growth wave or a sine wave with its fair share of ups and downs. It’s the plateau’d wave that kills the lot.

Growth Stages of a StartupContinue reading