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social commerce 2015

With the eCommerce market value to reach $6.7 Trillion by 2020, lot many eye-balls have been turning in the direction for quite sometime now. With the Indian eCommerce market alone to be valued at $20 Billion at the end of 2015 ($2 Trillion globally), the stakes are high as never before.

The dynamics of Social Commerce (eCommerce and Social Media) are ever changing. Some of the trends of 2014 would be carried over to 2015 whereas some have been archived due to their saturation.

Following is my presentation and a short write-up on it from my session at KMM College of Management Studies, as part of their “National Seminar on Emerging Trends in eCommerce”.

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Why The Plateau of Mediocrity Kills a Startup

Failures don’t kill a startup. Mediocrity does.

In this era of startup boom, majority of the startups have been entangled in the web of mediocrity. They neither fail, nor do they grow beyond a certain level. While failure delivers a definitive result and success is a state which lacks any definition, growth is the only positive option that remains.

For a startup to remain active, one either needs a slanted growth wave or a sine wave with its fair share of ups and downs. It’s the plateau’d wave that kills the lot.

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Over the past few years, questions have been asked about the penetration of Internet in the Indian population (which as of now is around 13%), awareness about internet and its development, user’s perception on necessity of Internet as a medium and understanding the value it adds to their life.

While generation gap, as a statistic, plays a good role in highlighting the difference between the age group that is internet literate and the age group that is not, its not just age that plays the defining role. Status of living, availability of internet connectivity, financial dependency, exposure towards “wordly” happenings etc, also mould the answers to the question of internet awareness.

In line with understanding the need for internet awareness for the present day parents, and pointers for students on how to surf the web wisely, I was recently invited by Kottayam Yuvajana Yogakshemam Samithi to take a session on internet awareness, internet privacy and pointers to keep in mind to surf the web safely, for an audience of about 60 families. The presentation from the session is as below –

 

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LINKEDIN SENSELESS RECOMMENDATIONS

Ever since the introduction of “endorsements” feature in LinkedIn in 2012, we all have been endorsed by people we do not know for skills we do not have for reasons we will never know. A small percentage of these might actually be given by good-hearted people who want to appreciate me for my skills. But how do you explain someone endorsing my skills in web design when I haven’t even coded a single line of HTML in my entire life!

Well yes, it certainly would boost our ego to see all those “pluses” beside our skills mentioned in LinkedIn, but do you actually believe that the smarter crowd, the people who matter, would take all of it seriously? And focus on my emphasis on “all of it”. I do not intend to be a hypocrite here and say all of it is wrong. Most of our skills mentioned are either chosen by us, our connections or from our profile. So yes, there is a moment of truth in it. But again, when I see web design in the 4th place on my top skills listed, I go bonkers.

 

Linkedin Endorsements

 

 

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