The market is definitely global now. In order to communicate, you cannot just reach out to the majority – you have to reach out to everyone.
Creation of multilingual content is on the rise now, especially due to the presence of a global marketplace. 58% of Forbes 500 companies have multilingual websites catering to the global audience they hold so dear. In order to develop an international content marketing strategy it is compulsory to have content in regional and local languages in order to engage users on a deeper level.
English is the second language for most of the internet audience, though its the most widely used language online (Chinese is expected to overtake English as the number one language online in 2015). Continue reading