With the advent of Social Media, the public has moved from being menial content consumers to holding a strong role as content creators. Bloggers are making an impact in the world, Tweeps decide the very fate of a marketing campaign and Facebook “Superstars” play a major role in spreading news like wildfire. And not to mention YouTube Directors who rival their Bollywood counterparts.
The concept of Citizen Journalism has existed for quite sometime. But, with Social Media gaining momentum and technology easing out newer platforms to help content creators, Citizen Journalism too, has see tremendous growth.
It’s not just the specific individuals, who take it upon them to don the role of a “Citizen Journalist”, who are making waves on the web. Common day bloggers, through their share of voice, are making themselves heard – be it on niche topics or on day-to-day matters of concern. And in due course, what has to be accepted is that, power is returning to the Common Man.Continue reading