Social Media Day Kochi - #SMdaykochi

With Social Media Day being celebrated all over the world on 30 June, Kochi decided not to lag back on the celebrations. And it was held in grand style too!

WinningWayz, a Digital Marketing Startup took the initiative to conduct #SMDayKochi this year. I too was invited as an Agency Participant. The moment I reached there, loved the venue – Open Air Auditorium. Decided to live blog the event, especially since I heard lot many people who wanted to attend, couldn’t.

Following is transcript of the Live Blogging for the event. Special thanks to my good mate Bibin for the above seen design and his Dongle for net connectivity 😀Continue reading

Mike Stelzner Social Media Examiner

Content Marketing has been my field of focus for quite some time now. Hence, when I chanced upon a tweet by Mike Stelzner of Social Media Examiner mentioning about a hangout with himself and Marcus Sheridan on Blogging and Content Marketing, I felt compelled to take a look.

Hangout on Content Marketing and Blogging

The hangout, embedded in Social Media Examiner’s Facebook Page, started off at 0130Hrs IST September 6/1500Hrs Eastern September 5. The audience had to put in their questions as comments. I happened to be the first one to drop in with my questions and lashed away with three of them. Due to time constrains only one was answered.

Below, I have listed out the gist of the session and a few takeaways I received. In brackets have mentioned who the quotes came from – Mike or Marcus.

  • Blogging is harder now. Quality blogging that is. Hence, to stand out and make our voice be heard we have to not just be a regular blogger but also a smart one – (Marcus)
  • One main reason why we see many bloggers get depressed after blogging for quite sometime is that they rely on the number of views, shares, re-tweets etc to measure the value of their blog. Rather than that, focus should be on lead conversion – (Marcus)

 Mike Stelzner Social Media Examiner

Q) How “exactly” do you define content marketing and differentiate it from the larger perspective of Digital Marketing. Or is it like CM just forms a subsidiary in Digital Marketing?

  • Answer varies from person to person. Digital Marketing is closer to Inbound Marketing, where Inbound Marketing consists of Content Marketing (content production) and Social Media Marketing (Content distribution and spreading the message) – (Marcus)
  • Content Marketing is using information to promote. Not comparable to using direct promotion of service/product – (Mike)
  • Digital Marketing also includes SEO, PPC Ads, advertising etc. Can be used to deliver content. If focus is on direct sale its DM and if focus is on getting the word about your content out, its CM – (Mike)
  • CM should start as teaching and informing. Direct selling is too subtle – (Marcus)

Q) How to track conversions via blog?

  • Simple Google Analytics not enough. Its not just the numbers. Find how many pages a person visited, how much time they spent, on which page they spent most time, what ratio of people visiting fill your forms and convert to direct leads etc. you need names to analyse. Not just numbers to track conversions – (Marcus)
  • Conversion Tracking in Google Analytics is pretty helpful for this – (Mike)

 Marcus The Sale Lion

Q) How to integrate storytelling? Is it important?

  • Integrate a real life experience as a story into each and every blog post. Use that story to answer the problem. This way, on comparing with a real situation, it’ll stay in the mind of the reader for a longer time – (Marcus)
  • If you don’t have a story to tell, well, you’re wrong. If you’re alive and breathing you always will have a story to tell. Identify that story – (Marcus)
  • A big part of storytelling actually includes selling yourself. Especially because you’re telling your story. But don’t be a hack. It doesn’t hurt to tell other people’s stories too. Integrate that with what you have to convey – (Marcus)
  • Define what works in your industry, integrate with your story and present the content – (Marcus)

Q) Should one be a passionate blogger or a useful one?

  • Useful. Many useful blogs don’t have passionate bloggers behind it. Usefulness brings the audience. Not passion – (Marcus)
  • Be passionate. Eventually you’ll reach there – (Mike)
  • Being passionate doesn’t pay bills! Just passion isn’t enough to be successful blogger. You need a mix of usefulness, strategy, common sense and wisdom. And remember, no matter whatever you say, 5% will find it offensive/boring. Forget about them. Focus on the rest 95% – (Marcus)

I for one, enjoyed the session thoroughly. Have already been following the Social Media Examiner Blog for a long time and they always give me a reason to go back.

The morning started off with the front page of the newspaper shouting out loud that it was a hartal (some politician had been murdered brutally). Bad news to begin the day with. So I moved on to the sports page when my mobile scheduler beeped – 1330 hrs: Attend Workshop on Intellectual Property Strategies at Startup Village!

Darn! I had almost forgotten.

So, after a client meeting scheduled in the morning that dragged on till noon, I, along with my friend Manu, reached the Kinfra campus of Startup Village at about 1430 hrs. An hour late! Luckily, we were let in to attend the session. (Thanks guys!).

The first session was handled by Mr Dilip Kumar, Founder at Inolyst. He spoke about the differences between patent, trademark and copyright and the pros and cons of each. Shortly thereafter, the audience gathered was honored by the arrival of Mr P. H Kurian, IAS, Principal Secretary IT, the Chief Guest. He was welcomed on board by Sijo Kuruvilla George, CEO, Startup Village.

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Kurian Sir first asked each and everyone of us present there to introduce ourselves and then smoothly moved on with the session. He spoke from his in-depth knowledge about the field and from his first hand experience as the Controller General of Patents, Trademarks and Designs. He explained to us using various examples about what are the implications that could be faced if patents are not applied for at the right time and the legalities involved.

After Kurian Sir’s session and before moving on to Dilip Sir’s session, we had a wonderful Tea Break. Wonderful, because the samosas felt like heaven for both of us who hadn’t had anything since morning 😀

Well. As we moved on to the next session, each of us started understanding in more detail about why an execution strategy is needed for creating valuable intellectual property. Dilip Sir explained to us further about the structured model involved in the lengthy process of patent registration and “WHY” exactly importance should be given to patent registration – not just for protection but also as a means of getting investors and revenue generation based business model.

This last session, which also happened to be the lengthiest session of the day, also covered the differences in patent filing aspects in India and abroad and also revealed some important facts for technology entrepreneurs like how in India we cannot file for a patent for a software per se.

As the day’s session ended and I left the building, one couldn’t help but feel awed at the awesomeness of the place. A place, that would house some of the budding minds and aspiring entrepreneurs of the present generation. Something which maybe, only another start-up entrepreneur would be able to appreciate.