Me: You know what, your idea totally sucks!
My Partner: Ya? As if your idea was better!
Me: Atleast it didnt involve hanging a rabbit upside down from a helicopter!
My Partner: Oh, so you think that’s mad and not throwing the client down the cliff just to check whether he’s light-weight or heavy-weight???
Me: Hmmm… You’re right. Fine. But I get to select the helicopter.

And that’s just another one of our daily “brainstorming session”! 😀

Ever since I got into this business of building my own start-up, one thing I have read and been told to an umpteen number of times is that – make sure your partner is a mirror image of you. Both of you should think alike in all aspects…. etc etc..

And I couldn’t disagree more!

Okay, I agree to the fact that both the partners should be focused and pretty clear about the vision and mission of the company. They should also be very comfortable working together and not be like long-lost-enemies-who-got-together-to-save-the-company kind of people. Other than the usual ‘needed’ qualities like these, which are pretty obvious from common sense, it would be all the more better for the growth of the company if the partners are ready to get at each others throats during a brain storming session and at the same time enjoy a coffee together after 10 minutes.

Ever heard the saying that always listen to what your enemies say about you, because they’ll always point out your negatives! Similar goes when you have a brain-storming session for ideas. In a start-up, where you don’t have too many brains to come up with too many ideas, arguing over a idea helps a lot. Especially when ideas are needed most in a field like SMM, One person comes up with an idea and the other person comes up with reasons as to why it wouldn’t work out. Then the former tries to find solutions to all the problems the latter person pointed out. And as the discussion goes forward, finally a stage is reached where you either understand the initial idea was pretty stupid or you have an idea in your hand that is completely refined from each and every aspect you could think of. Voila! Success!!

Consider this. Your partner has very similar tastes and frequency pretty same as yours. Whenever a decision is to be taken, no matter how much you try to think out of the box, one would think only the way he has ‘programmed’ his brain to think over the course of his life. Outside-the-box thinking is nothing but thinking differently. And it doesn’t come by ‘deciding’ to think differently. Its a state of mind where you continuously train your brain to think differently in all situations. So, when there exists such a scenario, no matter how much you try, you’ll almost always come up with an expected result (unless there is an external person whom you include in the decision making process). Now, when you have someone with you who is totally, absolutely, completely different than you, look at the positives. You’ll get to see each point from every single point of view possible. What happens in this argumentative process is that knowingly or unknowingly you tend to filter out all the negative aspects involved in the idea. And only when one is able to fully convince the other, will you ‘actually’ reach a  decision. A decision which you can be pretty sure you wouldn’t have to take a second look at.

Obviously, me saying this doesn’t mean that all partners should be like this. I was just arguing against the so-called-myth I have heard and been told to, a lot. And again, this shouldn’t be the ONLY factor based on which you should judge/select your partner. There are a lot many other things which am sure you don’t need a blog post to tell you about. Its all elementary dear boy!

P.S. If you find me inactive in Twitter for over one week, please understand that my partner murdered me for writing this post. After all, this post is dedicated to him. XD

P.P.S. Just so that none of you misunderstand, though our brain-storming sessions are ‘murderous’, I consider myself goddamn blessed to have my best buddy as my work partner too 🙂

Would love to have your views regarding the same. Feel free to drop in your opinions/suggestions below.

Well, I’ll be frank with you from the start. It wasn’t exactly the first page. Or any page if I am to be true to myself. It was all a result of a prank which no one cared to verify about. And it ‘might’ have had become news too even before people would have cared to find the truth behind it.

It all started with a few of my friends – @rameezhere, @dubliyublog and @fuzzhead045 trying to get #OccupyUniCal to trend, to proclaim our open frustration towards our University. I too joined in the fun and came out with all sorts of jokes about the University (most of which were actually true!). For example the case when a guy passed the exam without even appearing for it and another guy passing the exam when he copied from his friend’s paper and both of them had different electives! All the stories, if jotted down, would be worth a novel!

So then, coming back to the ‘almost’ TOI story of #OccupyUniCal. Here’s how the events turned out over the past couple of days.

22 March 2012 – 11:50PM I sent out the following pic, supporting #OccupyUniCal

23 March 2012 – Full Day Me and most of my active friends on twitter sent out hilarious tweets supporting the hash-tag #OccupyUniCal

23 March 2012 – 11:30PM With an “evil grin” on my face and a prank in mind, I upload a photoshop’d pic, with the tweet –

“Looks like #OccupyUniCalDID Trend for a while!! Kewl!! Anybody noticed??”

24 March 2012 – 6PM By this time most of my active friends on Twitter had either Retweeted or atleast seen the above pic.

24 March 2012 – 7:31PM A correspondent from TOI tweets me and my friend @dubliyublog saying –

“I’m reporter of Times of India. Want to do story on unical. Reply asap. 944xxxxxxx”.

Needless to say I was ROFL and LMAO!! Since I lost my net connection at that exact time, I was not able to reply back to him.

24 March 2012 – Around 10:30PM I text messaged the correspondent apologizing for the delay in response from my side. He tells me he would call me the next day and get the story from me. Soon enough, I reply to his mail explaining to him the whole situation as just a prank with the concept of the prank actually meant as an initiation to actually encourage more people to tweet about it. I also ask him whether he would be able to make any news out of the first pic (The pic on top).

25 March 2012 – 5:29PM Not hearing anything from the correspondent (whom I sincerely presume was out for a sensational and not sensible news), I post the following tweet with the given pic-

The Story of how  trended in a single day with just about 40-50 tweets!!

BANG!!

Then began a chain reaction of @Replies on Twitter to all my friends :D. Couple of them see the lighter side, couple of them do not. But hey, all’s well that ends well! At least for me things turned out to be pretty good! I got more clicks on my Tweet than I have ever had and a TOI reporter even contacted me for the news! Sheesh! What more could I ask for? 😀

But all the same, this ‘experiment’ did teach me an important factor about the Social Audience- in the rush through to consume information, many people fail to check, or at least think about the genuineness of the news they read. People are so interested reading things they “want-to-read”, that at times they even stop thinking for themselves! How else can you explain to me that people believed a hash-tag trended with just 90-100 tweets by 7-8 users?

Well, I am no one to judge anyone. I intended my prank to actually be a prank and nothing else. But finally it turned out to be more of a kind of Social Experiment.

Drawing Board

Everyone would agree if I say the web is basically about consumption. Every second we are online, we consume. Be it photos on FB, tweets, blog posts or likewise, whole of the online audience are consumers. And after we consume the data, only the ones that leave an impression on our mind, we share. These materials that we share form a major part of our online/virtual personality. Just as in real life we are what we do, similarly in the virtual world, we are what we share. Or create!

Though all of us are consumers, similarly, all of us are curators too. Every comment that we post, though it may not have an individual value as such, seen on the larger perspective, is also a new content. Curated content, that is.

And that’s exactly what am treading into. With 24 hours not being sufficient enough nowadays for anyone, whenever a new idea is to be thought of, the first thought that comes to everyone’s mind is “Google Search”. Instead of spending at least half an hour to think out something original, after 5 minutes of so called “intense brainstorming”, we turn to the mercy of Google. Marketing Strategists see an idea/campaign some other company thousands of miles away might have done and then ‘curate’ the idea to suit their needs. Of course, that also is innovation and that too needs creativity, but in the longer run the whole meaning of the word creativity is compromised.

In the field of creative marketing (and I personally focus on Social Media Marketing), people who are successful are either idea creators or very good idea curators. And to be frank, both the types of people are needed.

All entrepreneurs start off as idea creators. Sadly, somewhere down the path most of them transform to idea curators. Maybe it’s because they run out of juice. Or maybe the risk-taking-X-factor decreases. Whatever be the reason, it’s unfortunate.

As I was searching Google for the image of a drawing board to post on our page, I felt guilty for thinking in the terms of an idea curator. That’s not how I would like to conceive myself. Idea creation is the adrenaline I thrive on. And I sure do hope it doesn’t run out anytime in the coming century!!

P.S.  But at times am still tempted to curate ideas :D

Q: Where did Superman, Batman and Spiderman go to on Teacher’s day?

A: Rajnikanth’s home.

Well, there’s no doubt as to credibility of this sentence, mainly because everyone who is someone has heard of Rajnikanth and his “Superpowers”. So it shouldn’t come as a surprise when desimartini.com, a portal for Bollywood news, released a microsite in a bid to honour Rajnikanth’s 61st birthday, that can be opened only when it is NOT connected to the internet!

Yup. You heard me right. Fans can view different interesting stuffs about the larger-than-life figure on this site and they needn’t even be connected to the internet. When you go to the link of the site, it welcomes you with a note asking you to switch off your net connection to enter the website.

Rajnikanth's website doesn't need internet

After that is done, you are congratulated for your actions that have earned yourself the “right” to enter the website!

rajnikanth's website doesnt need internet

Now that sounds so Rajnikanth!

The inner page is divided into three sections- The Man, The Star and The Legend, each bringing about different trivia, facts and jokes about the Style Mannan.

Rajnikanth's website doesnt need internet

And Rajni power doesn’t end there. The site literally runs on “Rajni Power”, as is shown by the following screenshot taken when the page loads. Now that’s what I call “Rock n Load”!

rajnikanth's website doesnt need internet

In the meantime, if you plan to cheat the site by connecting to the net, up comes a Aiyyo message, requesting you to switch of your net to continue browsing.

rajnikanth's website doesnt need internet

The concept of the site is based on a complex algorithm running in the back-end that keeps an eye on the propagation of data/information packets between two terminals. ‘Magic’ kicks in soon as the broadband speed is down to zero, which is the basic premise on which the concept has been constructed.

Rocket scientists may say its just a flash based site which cache’s all the content on initial download of the site and then plays from the local browser. But well, for a layman its still Uber Cool. And anyways it’s the idea that matters. At times it’s the simplest ideas that make the maximum impact!

Gurbaksh Singh, creative director, Webchutney, says, “Desimartini came to us with a clear mandate to do something extraordinary to increase outreach and visibility. Initially, we followed protocol and began exploring ideas in the social, mobile and digital space including augmented reality, but soon realised that nothing competed with the might of Rajini’s on-screen and real-life persona. It had to be a simple concept that will baffle users to the point of disbelief, and then a miracle will occur to induce gasps of ‘OMG!’, in keeping with Rajini’s original signature style. We knew we were on to something big as soon as we cracked the idea to create a website that will run purely on ‘Rajini Power’. (as on AFaqs)

When it comes to Rajni, nobody questions the technicalities. And last time I heard, Larry Page and Mark Zuckerberg were at Rajni’s doorstep, pleading to save their websites from doom!

With all the hype and chaos revolving around SOPA, I thought I should at least spend some time to venture deep into the roots of SOPA and get a clearer picture about it.

And that’s when the fun began!

I opened Chrome and Google searched for SOPA. First result was from Google news, which I respectfully avoided (I needed to start from the definition of SOPA and not on what some US Senator said about it). The second and third entries were from Wikipedia, which, thanks to every single person I follow on twitter, I came to know has blacked out its site, protesting against SOPA.

And then the fourth result – sopa.org. BINGO! I found it! Hoping to find answers to my not so innumerable questions, I entered the site. Mission statement, vision, objectives…. Good. Though the design of the website looked worse than my experiments with HTML, I thought at least they had all the answers well sorted. So, I went to the “About SOPA” page and….. Was confused! Soybean Processors Association of India!!! Are you kidding me? Is Wikipedia holding a blackout against THIS? Soybeans! Don’t get me wrong, but I never knew soybeans were so loved by the US Congress that they even wanted to get a bill passed in its name!

SOPA Google Result

Still confused and having immense respect for soybeans, I again Google searched. This time for “SOPA Blackout”. And was luckily directed to the correct web pages. Phew!

I don’t mean to prove any point here but I guess sopa.com should have taken SEO a bit more seriously. But all my thoughts go to the webmaster of sopa.org, who is going to get a massive heart attack when he reviews his Google Analytics next!

And if anyone has any doubts, Yes, I did find out exactly what the “original” SOPA meant. At the same time, also increasing my knowledge about soybeans.