marketers can learn from waiters

A couple of days ago, I was out with my friends for coffee. The ambiance was great and we set off chatting up about everything and anything. The waiter came up to take our order. While some of us ordered our lot soon, there were still confusions among some of us as to which was the better option on the menu. The waiter coolly listened to what each person was trying to order. After a minute, he took the liberty of explaining the differences between each drink and even suggested to the guys what they might like based on their preferences.Continue reading

evernote linkedin card scanning camera pic

Letters have been replaced by eMails. Resumes are now sent in PDF rather than print and bills can be paid online rather than in hard cash.

The past few decades have seen a rather generous decrease in the usage of paper, and all for the right reasons, thanks to technology. One of the many things that it missed out on, was visiting cards.

Not anymore.

Evernote, the ever so useful mobile app, has now also transformed to a business card scanning app, in integration with LinkedIn. With LinkedIn’s 300 Million users and Evernote’s 75 Million, they have taken off the partnership to newer dimensions.

evernote linkedin card scanning camera pic

Evernote can now scan the visiting card and store all the contact information from it, with link to current LinkedIn profile, photo, plus section for adding notes and such. Though this doesn’t altogether eliminate the usage of business cards, it sure does help in storage of the data better and searchable for future reference.Continue reading



Running a Content Marketing firm, one of the major issues I face is convincing the clients on why they should develop their business as a “Social Business” and the advantages from it. For those who smirk at this question, yes I smirk too. But convincing the clients on the What and Why of this detail isn’t as easy as it would seem.

So what exactly is Social Business? Ans – Any business that involves the understanding of how your customers or stakeholders connect to and understand your business, and how you mould your business strategy based on their interests, can be defined as Social Business.


social_businessContinue reading

Cristiano Ronaldo Website Viva Ronaldo 2

For some people 67 Million Followers on Facebook and 23 Million on Twitter just doesn’t do it enough it seems. They then go about building their own Social Network!

Cristiano Ronaldo dos Santos Aveiro, or as humans call him – Cristiano Ronaldo, the Portuguese and Real Madrid Footballer, has hit another goal. Not on the field this time, but rather on the internet – He has launched his very own Social Networking site.

Cristiano Ronaldo Website Viva Ronaldo


As W-T-F it sounds, its true., is all about exclusive CR7 content, games, prizes and even a chance to meet “the man” himself. Not just launched as a campaign but rather as a Social Networking site in itself, this sure doesn’t seem a short-term hype from his PR Team. The way it has been projected and how they plan to take it forward, sure does look like its a long term deal.


Cristiano Ronaldo Website Viva Ronaldo 2


From Pre-match bets to Trivia to Live Fan Chatter when the game is on, the “Content Strategy” revolves all around Cristiano, building upon the fact that he has a sort of cult fan following. Fans can login via Facebook and stay up-to-date with the activities of their friends in this community.


Cristiano Ronaldo Website Viva Ronaldo 3


The Official Online Platofrm is developed by Viva Superstars, a joint-venture co-founded by Cristiano Ronaldo, Polaris Sports and a Portuguese-Dutch startup named bViva. They have developed this as a proprietary real-time match following platform – Live Match 4G – that allows fans in different countries and television streams to play and interact during live events.

Politicians Targeting Wrong Audience Facepalm

The news of some IT firms using unethical means to gain likes for the Facebook Page of politicians and defaming opposition politicians has been in the news for quite some time. This just came to show that it’s all a game of numbers. None of these people give a rat’s eye about actually interacting with the public or utilizing Social Media for the actual reason it is to be used. You give them anything and they’ll destroy it. First the country and now Social Media Channels.

While these news were doing the rounds couple of days back, I found something quite interesting on Facebook. Now, let me remind you, being a Social Media Marketer, I pay lot of attention to the Ads I see on Facebook and Google and anywhere on the internet real estate. So obviously, it came as pretty amusing when I saw an Ad about Congress Party written in Mizo, showing up beside my timeline.


Facebook Screenshot Congress Ad


I never give the slightest attention to political ads. To me, they’re as full of crap as the politicians or political parties they’re sponsored by. But seeing a political ad in a language I can’t decipher was way outta my league. As I clicked on the Ad, I was taken to the following website of “Mizoram Pradesh Congress Committee”.


Mizoram Congress Website


Now, I have no idea what was written and neither do I have a good sixth sense. But all my other senses tell me it has to do something with me voting for them. Sure Congress. I’ll do. Once you explain to me how a guy from Kerala can vote in Mizoram. Burn!

Now that I see some of the BJP lovers laughing out loud on me making fun of Congress, wait buddies. The show’s not over.

The next day, as I was just about to shut down my laptop at night, the following ad jumped up on my timeline.


BJP Facebook Ad Screenshot


I don’t have the slightest idea who this guy is or what is he doing on my timeline. The ad tells me he’s a MLA from Gujarat. Again, they aren’t trying to increase my general knowledge am sure. Nor do they love so much that they badly want me to see what some local MLA does in Gujarat.

I find it pretty insulting when these people ridicule Social Media in such a manner and consider the public to be fools. Having run Facebook Ads myself a good number of times, I know that it’s not very hard to target your audience based on their location. But when a party from Mizoram and a politician from Gujarat come up on my timeline, I get really really skeptical about how these politicians and political parties plan to use Social Media.


Politicians Targeting Wrong Audience Facepalm


All said, am pretty sure about one thing. As long as such people and such parties are in existence, I’ll always get one or the other point like this to write a blog post on.

God bless social media. And my patience.


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