If you know me well, you also know the fact that I take my writing very seriously.

And if you don’t know me well, please do understand that I take my writing very seriously.

So, after writing professionally for years (since 2009 to be exact), if someone tells me that I have a grammatical error or if my content is plagiarised, it does give me a heart attack, and, to an extent, hurts my self-inflated balloon-sized ego.

And there’s where this story leads to.Continue reading

We all consume content. Everyday.

It might be through watching videos on YouTube while sitting on your couch, reading your timeline on Twitter during your daily commute, scrolling through your Facebook Feed during the lunch breaks in office or reading on your Kindle before you sleep.

But what do you consume?

Or rather, do you consume something of value?

A very good friend of mine once told me –

You and your thoughts are the sum average of the things you read…. of the things you consume. Because it showcases how you use your time. How you value it.

 

And it couldn’t have been more true.

Do you spend multiple hours a day sifting through cat videos for a good laugh? Do you read about the latest gossip in Tinseltown and who has married whom or which celebrity got a new tattoo on what part of his body? Do you scroll through all the twerking videos on Instagram and imagine yourself to be the next Musically superstar?

Well, maybe you do. Maybe you don’t. I don’t judge you for that. But I have always believed that our brain trains our thoughts based on what we feed it.Continue reading

marketers can learn from waiters

A couple of days ago, I was out with my friends for coffee. The ambiance was great and we set off chatting up about everything and anything. The waiter came up to take our order. While some of us ordered our lot soon, there were still confusions among some of us as to which was the better option on the menu. The waiter coolly listened to what each person was trying to order. After a minute, he took the liberty of explaining the differences between each drink and even suggested to the guys what they might like based on their preferences.Continue reading

The market is definitely global now. In order to communicate, you cannot just reach out to the majority – you have to reach out to everyone.

Creation of multilingual content is on the rise now, especially due to the presence of a global marketplace. 58% of Forbes 500 companies have multilingual websites catering to the global audience they hold so dear. In order to develop an international content marketing strategy it is compulsory to have content in regional and local languages in order to engage users on a deeper level.

 


multilingual-content-marketing

English is the second language for most of the internet audience, though its the most widely used language online (Chinese is expected to overtake English as the number one language online in 2015). Continue reading

social_business

 

Running a Content Marketing firm, one of the major issues I face is convincing the clients on why they should develop their business as a “Social Business” and the advantages from it. For those who smirk at this question, yes I smirk too. But convincing the clients on the What and Why of this detail isn’t as easy as it would seem.

So what exactly is Social Business? Ans – Any business that involves the understanding of how your customers or stakeholders connect to and understand your business, and how you mould your business strategy based on their interests, can be defined as Social Business.

 

social_businessContinue reading